If you’ve straightened your hair, you know that you need specialized products. But that doesn’t mean that it needs to cost you a fortune. Introducing the best solution for straightened hair at affordable prices – especially for you.

You’ve spent hours at the salon and a significant amount of money to get your hair straightened. But now it’s up to you to make it last. So what do you have to do?

Firstly, you’ll need to stop using your regular shampoo and conditioner – even if you’ve been using them for your entire life and even if you love the way they smell.

Why do you need to stop using them? Because they probably contain sodium chloride salt that will damage your straightened hair. What you need instead, are specialized products for straightened hair. And keep in mind that this is relevant for every type of hair straightening treatment  – Japanese and Brazilian, and it applies as well to hair that has been straightened using a blow dryer or flat iron. So if you’ve straightened your hair in any of these ways, you need to start using different products because heat weakens hair. And if you add sodium chloride salt (used in regular shampoos) to the mix, you’ll damage your hair even more, not to mention that you’ll ruin your sleek beautiful tresses.

In light of the above, Natural Formula scientists developed the Keratin Intense series to help strengthen chemically and/or heat-styled hair that is now more prone to damage and breakage due to its loss of moisture and elasticity. These products will prolong the results of your straightened hair as well as rebuild and repair each strand. Keratin Intense products are offered at affordable prices and can be purchased at stores near you, so that you don’t have to make that extra trip to the hair salon just because you ran out of your shampoo or mask.

4 products that maintain your straightened  hair:

Keratin Intense Shampoo – its innovative formula protects the your straightening treatment, is sodium chloride salt free, rich in pure keratin and combines panthenol to strengthen keratin action and build resistance to breakage and damage caused by heat and chemicals.

Keratin Intense Conditioner – its double action formula rebuilds hair from within and coats each strand with a protective coating that keeps hair soft, sleek and radiant.

Keratin Intense Mask – a repair mask that contains highly concentrated pure keratin, and replenishes nutrients lost during the straightening process. The mask helps maintain hair’s straight, sleek style.

Keratin Intense Serum – strengthens and maintains straightened hair: while giving hair a soft, radiant shine. For everyday use on damp or dry hair to revitalize your straightened hair’s glossy radiance in seconds.

Not only for hair that has undergone a straightening treatment!

In addition to being a perfect solution for women who have undergone a straightening treatment, the Keratin Intense series has been found to be both effective and suitable for women who regularly straighten their hair using a blow dryer or flat iron. And the reason is simple:  both straightening treatments and heat styling cause damage and weaken hair.

The post The Products That Will Maintain Your Straightened Hair appeared first on Natural Formula.

Do you love having straight hair but don’t have patience to go to the salon for a blowout? Would you love to have straight hair, but you’re all thumbs and have a hard time using a ceramic flat iron? If you answered yes to any of these questions, hair straightening is for you.  But what about the expensive hair products you’ll need if you straighten your hair? I have a solution for that too.  Keep reading.

Women have always seen straight hair as the ideal hair type. But it’s a fact that most women simply don’t have the time or budget to visit the salon twice a week (or even once a week), or have the patience and ability to blow dry or use a ceramic flat iron to straighten their hair.   

Straighten your hair once and for all

The ideal solution that saves time, frustration and even money, is permanent hair straightening. But whichever straightening treatment you choose – Japanese, Brazilian or Keratin, you’ll still have to spend a few good hours in the salon (treatment takes between 2-4 hours depending on the type of treatment). But afterwards, with some help from products suitable for home use, you’ll have several months of straight, smooth and beautiful hair. And in my opinion, it’s worth every penny, and every minute.

In fact, I tell everyone who is willing to listen, and now I’m telling you: straightening my hair changed my life. Really.  No more bad hair days, endless time spent at hair salons, blowouts that hurt and burned my roots, or worrying about sweat and rain ruining my hair.  With permanent straight hair, you can go to the beach or the pool without worrying about ruining your blowout.

Maintaining results of your straightening treatment

With my first hair straightening treatment (8 years ago, to be exact), I learned that in order to maintain my straightened hair, I need to use specialized hair products especially designed for permanently straightened hair.  Such products are sodium chloride salt free, because sodium chloride salt found in regular hair products damages the protective coating created by the straightening treatment and shortens its lifespan.

After spending so much time and money on straightening my hair, do you think I’d ruin it by using unsuitable hair products? Of course not.

In the past, I was forced to pay exorbitant prices for suitable hair products that I purchased at the salon; I paid so much money for a shampoo, mask and serum. Today, I’m no longer dependent on any one or combination of those products, thanks to Natural Formula’s Keratin Intense series that includes a shampoo, conditioner, mask and serum. Today I can have it all, just like my friends who have naturally straight hair. Today I can purchase high-quality hair products that are perfectly suited for my straightened hair; I can effectively care and prolong the life of my straightened hair and I can purchase products at affordable prices and at stores near me, without having to be dependent on a hairdresser or hair salon. In three words – changed my life; in one word – perfect.  

The post How Straightening My Hair Changed My Life appeared first on Natural Formula.

Did you straighten your hair? Want it to last? Caring for your hair with the right products is crucial to making your smooth and beautiful hair last longer. Here’s what you need to do:   

All the hair specialists we spoke to, unanimously agreed that hair that has undergone a straightening treatment requires specialized products that are sodium chloride salt free, so as not to damage straightened hair’s protective layer. In other words, using specialized products is essential.

Sodium chloride is salt, and it’s found in regular hair products such as shampoo, conditioner and hair masks. Sodium chloride is used as a thickener in shampoo and for the most part it is harmless. Unless of course, you straighten your hair. The hairstyles of the maidS in Colorado are done by our experts, while we were getting the information on how much does move-out cleaning cost. Straightened hair, especially a Brazilian hair straightening treatment, is based on sealing hair with a preservative solution.  Sodium chloride strips hair of the solution that helps keep it straight thus significantly shortening the lifespan of straightened hair.  As you may already have understood, specialized products are a must-have for women who have invested time and money in getting their hair straightened and who want to maintain their results. But specialized products are extremely costly.

Is there a way around paying such high prices for specialized hair products?

We asked hair specialists why specialized hair products cost so much; they either chose not to reply, or simply mumbled something like “they’re expensive because the manufacturers charge high prices.” But the truth of the matter, is that specialized products are expensive because, for the most part, they can only be found in salons or in hair specialty shops.   

Hair specialists weren’t willing to go on the record about why hair products are so expensive, but the truth is, that there is an affordable and effective solution. Look for bathroom remodeling experts at http://fortcollinshandyman.net/. It’s called Keratin Intense from Natural Formula. Or as many women call it — the series that cares for your hair and your wallet.

The bottom line is: the difference between salon products and Keratin Intense products is…price.

The Keratin Intense series includes shampoo, conditioner, mask and serum drops — all at affordable prices.

And what about the results?

Since Keratin Intense products were launched to the market, women have started effectively caring for their straightened hair without breaking the bank; they shampoo their hair twice a week, they use conditioner once a week, and mask once a week. Keratin Intense, enriched with a high concentration of pure keratin, does wonders for straightened hair, and it’s affordable – challenging expensive products and winning over the market!

Using Keratin Intense is easy and effective: Shampoo hair as usual, use conditioner or mask and let set for a few minutes. Complete treatment by applying serum on damp or dry hair and that’s it. Hair looks great and smells wonderful!

The post Maintain Your Straightened Hair 3x More Effectively – Here’s How appeared first on Natural Formula.

Women typically pay a hefty price to straighten their hair every few months. Here are 8 steps you should be taking to keep your hair straight, smooth and beautiful, for as long as possible.

Permanent Hair Straightening or a Salon Blowout?

The main advantage of permanently straightening hair is that it can last up to six months and save women frequent salon visits. The flip side of course, is that permanent hair straightening treatments are expensive, especially if you have long hair and want a Japanese straightening treatment.

That’s why, if you’ve invested in a hair straightening treatment, no doubt you’re going to want to make your results last. This list of tips was created to help you do just that.

1. After a straightening treatment don’t use hair accessories

In the first days after a hair straightening treatment, putting your hair up in a pony tail, adding hair accessories, or even tucking your hair behind your ear, can bend your perfectly straight hair and ruin its beautiful smoothness.

2. To wash or not to wash

For the first three days after a straightening treatment, you shouldn’t wash your hair. Bear in mind that hair that has been straightened is more sensitive and should therefore only be washed every two days, at most, in order to avoid breakage.

3. Kiss your loose hair good night

Remember tip #1 – no hair accessories? That applies to night time as well. Keep your hair loose, even at night. Your scalp needs oxygen, so let it breathe.

4. Out with the sodium chloride

Sodium chloride, otherwise known as salt, harms straightened hair and strips it of nutrients that help keep it straight. Sodium chloride salt will shorten the life span of your hair straightening treatment, so avoid all hair products (shampoo, conditioner, mask, etc.) that contain it. Instead, choose products that are sodium chloride salt free to help prolong your beautiful straight hair.

5. KeratIN

Keratin is known for its ability to intensively nourish hair; it is rich in nutrients that restore elasticity and vitality lost during the hair straightening process. Keratin rebuilds the hair shaft and creates a protective coating around each strand. High levels of concentrated keratin (like in Keratin Intense products by Natural Formula), help rebuild and restore hair. Using a keratin-enriched shampoo, conditioner, mask and serum is vital to caring for straightened hair and making it last.

6. If you color your hair, keep it to a minimum

Coloring hair harms straightened hair, so it’s recommended you keep it to a minimum. In fact, it’s better to color your hair before straightening it; a straightening treatment can actually help seal in color, making it last longer.

7. Use a hair mask

Even if you’ve never used a hair mask before straightening your hair, you’ll need one now. A hair mask gives your hair great texture and contributes to its beautiful shine and smoothness. Incorporating a hair mask into your shampooing routine once a week (instead of conditioner), will replenish vital nutrients lost during the straightening treatment. Make sure of course, that you choose a mask that is rich in keratin and is sodium chloride salt free.

8. Serum – a must-have

In addition to prolonging your treatment results, a serum will give your hair a boost of radiance and smoothness. In fact, apply the serum every time you want smoother and shinier hair. It’s simple to use – just apply to the tips of damp or dry hair.

The post The Complete Guide to Hair Straightening appeared first on Natural Formula.

If you straighten your hair regularly, here’s everything you need to know:

STEP 1: Prepare your hair for a blowout

Washing your hair thoroughly before a blowout ensures better results – whether you choose to straighten your hair with a blow dryer or a ceramic flat iron. The reason: hair that was just washed isn’t greasy and therefore straightening it is easier, and in fact more effective, because it lasts longer.  

Bear in mind that when you straighten or blow dry greasy hair, it may look great, but you’re more prone to damaging it. In short, it’s best not to skip washing your hair before straightening it.    

STEP 2: Apply heat protection cream

Before straightening hair, apply Keratin Intense Heat Protection Cream to protect your hair against damage caused by blow dryers and flat irons. What’s the best way to do it? After washing your hair, dry your hair and comb it through. Then, evenly apply a small amount of keratin cream throughout hair. The cream provides protection by creating a barrier between your hair and the high heat of styling tools.

Women who regularly use a ceramic flat iron or blow dryer should be especially mindful to protect their hair against damage caused by heat-styling tools that weaken hair, damage it, and cause hair to be especially prone to breakage.  A proven heat protection cream is a good solution to significantly minimize these types of damage.

STEP 3:   The right way to blow dry your hair

Any woman who blow dries her hair knows that for the perfect blowout, she has to put the hair dryer’s nozzle very close to her hair. But in order to get a good result that also protects hair, it’s wiser to keep the nozzle half an inch to an inch away from hair.   

 STEP 4:   How to make your blowout last longer

If you straightened your hair, either permanently or with a blow dryer, you’re going to want to maintain your beautiful, sleek look. Here’s what you should avoid: tight ponytails, tying your hair with an elastic or clip and wearing your sunglasses on your head. Doing any one of these, bends hair and leaves visible marks thereby damaging that glossy, sleek look you were going for. Do your best to avoid these; keep your sunglasses in its case (instead of on your head) and if you absolutely must, use a soft hair tie to loosely keep your hair back.  

Bear in mind that you shouldn’t tie your hair back for at least two hours after your blowout, or for at least two days after your hair straightening treatment.  

STEP 5:  Don’t leave your home without using serum!

No matter how beautiful your blowout is, it’ll always look even better after applying serum. Serum gives your hair radiance — a beautiful healthy shine, while nourishing the tips of your hair and protecting it from additional damage. The final result is a longer lasting blowout.  

A few drops of the serum are enough to achieve the desired effect. During days in between blowouts, apply serum to revive your hair’s beautiful radiance.  

The post The Complete Guide to the Perfect Blowout appeared first on Natural Formula.

Until now we ran to the salon and paid a lot of money to maintain the results of our straightening treatment. But now, a new Israeli innovation enables women to effectively restore hair that has undergone a straightening treatment — at home, and at affordable price.

Hair care brands are working around the clock to offer customers innovative products that will help extend the life of their straightened hair. Natural Formula for example, is currently stocking shelves with a revolutionary product: Keratin Intense Ampoules – a kit containing pure keratin ampoules to help restore hair that has undergone a straightening or keratin treatment.

The ampoules provide an intensive home treatment and guarantee professional results — just like those you would get at a salon.

We checked it out. Yael, 35, who straightens her hair regularly, received an ampoule kit from us. We asked her to use one ampoule each week for a month and to let us know if the ampoules work. After using the ampoules, was her hair straight, strong and beautiful? Here’s what she said:

Straightening hair changed my life and now it’s up to me to make it last

“I straightened my hair for the first time, roughly four years ago, and since then I straighten it about every nine months. Each time I try a different method, but the results are always similar: straight, sleek hair that looks great without having to style it each morning. No more blow drying, no more straightening with tools (which I always found difficult because I’m all thumbs), and no more emergency visits to the salon. I wash, I dry, I use serum and I’m ready to go. I’m not naïve. I know that hair straightening treatments damage hair, and that’s why I’m at the salon once a month. I color my hair, and while I’m at it I do a restorative ampoule treatment which I pay for separately. After an ampoule treatment, my hair looks amazing and that’s why, even though an ampoule treatment is expensive, I won’t give it up. I was pretty skeptical that a home ampoule treatment would be able to achieve the same results. But I was happy to try it.”

So where do you start and how do you do it?

The easiest way is to follow the clear instructions that are on the kit.

The kit, by the way, contains four small bottles; each small bottle is an ampoule. I used one bottle each week; the kit lasts for an entire month.  

1. Wash your hair

I used Keratin Intense Shampoo, which is what I always use. After years of straightening treatments, I’m experienced enough to know that you have to use a sodium chloride salt free shampoo (and mask) in order to maintain straightened hair for long periods of time. My shampoo contains highly concentrated, high-quality keratin. After washing my hair, I used a towel to absorb any excess water. This time I didn’t use a mask because I used ampoules instead – just like the instructions suggest.

2. Open the ampoule

I broke the tip of the ampoule.

3. Apply the ampoule

I parted my hair with my fingers, and I did my best to evenly apply the contents of the ampoule on my entire scalp and throughout my hair.

4. Massage scalp

5. Allow to set for 3-5 minutes and rinse well

Pure Keratin Ampoules: The Results

As I mentioned, I used the ampoules for four consecutive weeks. Each week, I used one ampoule instead of using a mask. Each week, I dried my hair differently — sometimes I blow dried it and sometimes I let it dry naturally. I have to admit that I had my doubts, but I was totally wrong. The ampoules straightened my hair and gave it radiance — just like the manufacturer promises. It’s pretty incredible to find a product that does what it says it will do. My hair is really softer and looks great.   

Before

After

The product: Pure Keratin Ampoules from Natural Formula’s Keratin Intense series

A new innovative product is currently being added to Natural Formula’s Keratin Intense series — Pure Keratin Ampoules — and like all products in the series, it’s sodium chloride salt free and paraben free.  

The ampoules were especially developed to care for hair that has undergone any straightening treatment, and for hair that is frequently heat styled with a blow dryer or ceramic flat iron.

A weekly, professional, keratin ampoule treatment restores hair by providing it with active ingredients that, upon contact, rebuild and restore hair while creating a protective coating that smoothes strands and prolongs straightening results.    

After a weekly ampoule treatment:

Straightened hair is maintained, hair is radiant, soft and supple  

After a month of treatment:

Hair is stronger, smoother and more resistant to breakage as well as softer and more radiant

The post Innovation at its best: maintaining straightening results in the comfort of your own home appeared first on Natural Formula.

You’ve finally fulfilled your dream and straightened your hair. And it looks so beautiful, soft and smooth. Except that you still have annoying dandruff! Like most women, you probably thought that after you straighten your hair you’ll get rid of those flakes. But not only did that not happen, instead now your hair is soft and smooth and all your dandruff is clearly visible. It’s unaesthetic and it’s negatively impacting how beautiful your straightened hair or blowout looks.

The world of hair care is trying to figure out how to overcome the challenge of caring for straightened hair while treating dandruff. But one thing is clear: straightened hair requires high-quality specialized products that are sodium chloride salt free to keep your hair soft, clean and smooth for a long time. But when there’s dandruff that’s not enough. Dandruff requires a high-quality, gentle shampoo that contains active ingredients to deeply cleanse the scalp and prevent dandruff from recurring. So what’s to be done? Is it best to use two types of shampoo simultaneously? Or is it better to alternate between a shampoo for straightened hair and a dandruff shampoo? Either way, that’s a lot of effort for something that is neither logical nor effective — not to mention expensive, since you have to buy two separate products!

We have news for you!

Introducing an anti-dandruff, keratin shampoo from Natural Formula: a series of products that include a shampoo, conditioner, and hair mask that maintain straightened hair while treating dandruff. Yes, you heard right. The well-known Keratin Intense series includes products that keep straightened hair healthy, smooth and beautiful for a long time, and now it also gets rid of dandruff once and for all.  

Natural Formula’s research laboratories worked tirelessly until they finally developed a sodium chloride salt free and anti-dandruff shampoo that maintains straightened hair. One product does it all.

How does the Keratin Intense series prevent dandruff?

The products in the series are based on a bio-active complex patent that contains the active ingredient zinc pyrithione (currently the most effective dandruff treatment ingredient) that balances the rate of skin-cell turnover with the secretion from sebaceous glands. The complex also protects hair against hair fungus, regulates sebum secretion, and prevents bad scalp odors and skin irritation that cause itching and discomfort.

As we mentioned, all products in the series are sodium chloride salt free which can damage straightened hair. In addition, all products in the series are rich in pure keratin — highly concentrated keratin ensures each strand’s internal repair and straightens hair so that results last three times longer.

And all products in the series are suitable for daily use.

When will you begin to see a difference?

Results can be seen upon first use. You should feel that your scalp is soothed and not itchy, and notice that your head is dandruff free and not oily. Your straightened hair will smell great and it will be softer, stronger and more radiant. It’s a dream come true!

The post The perfect solution for straightened hair and dandruff appeared first on Natural Formula.