It took me years to start liking my curls. Though curls were cute when I was a kid, they turned more complicated when I became a teen, and into an absolute nightmare during my college years.
As a kid, I had cute curls. Sometimes, I (or my mother) would gather them into an adorable, bouncy ponytail. As a teenager, I started taking care of my curls and I got them to look good, or at least decent because I forced my mother to buy me expensive hair products that did the trick. She didn’t really have a choice, so she bought them.
When I finished college and went to live in an apartment with some roommates, I couldn’t ask my mother to buy me hair products anymore, so I tried other solutions. Except that I was always disappointed. That’s when I understood that I have no choice and that I have to invest in high-quality, professional products that can only be found at specialty stores. But the problem with those products was price. They were expensive. Very expensive. Especially considering the fact that that I needed to buy them often. There are probably some of you reading this who think I’m spoiled. I swear, I’m not. For me, hair care products that manage to tame my hair and make me feel like I look good – that is, they define my curls and make them soft and bouncy instead of dry and limp, are a necessity.
And then I received a phone call that surprised me, excited me and made me curious, all at the same time. The writer of a beauty column for a local newspaper offered to have me try Natural Formula’s new hair care series for – finally – women with curly hair. She asked me if I was happy with the products that I was using and I answered that I was. She then asked me how much I pay for them and if I’m willing to try products that cost half the price. “Of course!” I replied, to which she responded “so try Natural Formula and tell me what you think.”
During the past weeks, I tried the products and used them according to the instructions I received from Omer Asaf, Natural Formula’s chief hair designer. And what can I tell you? It’s the invention of the year! Who would ever believe that I can just go to any drugstore instead of looking for specialty stores that carry the specific products I need? I don’t remember the last time I spent so little on my curls.
So here are the products that I tried:
I like it when my curls are free, loose, natural looking and don’t have too much volume (my curls have a tendency to have way too much volume, especially in the summer). I used Cream & Keratin professional styling cream, which gave me the look that I love for my curls.
I applied my new professional styling cream on my damp hair, applying it in pulling motions in order to open my curls as much as possible. I used a blow dryer, blowing from the top downwards (without using a brush), in order to control the volume. I received so many compliments from colleagues and friends who have curly hair. They even asked me for the name of my new cream!
In the evening, I wanted a fancier, more styled and put together look. So I used Cream & Glaze professional styling cream that gives curls a fuller look. I applied the cream scrunching my hair downwards, and then drying it with a diffuser. I received sooo many compliments. Even my mother, who always preferred straight hair couldn’t hide her excitement. And if my mother’s excited – then it means that I look spectacular.
I gave my friend Nili, who also has a hard time taming her mane of curls, Cream & Coconut Oil that creates soft, natural and radiant curls. Nili tried tens of professional styling creams in her lifetime. She was especially impressed that the styling cream that I got her gave her perfect and round curls without too much work.